Hi-Ethics, Inc., or Health Internet Ethics, unites the most widely used health Internet sites supporting the highest ethical standards. Member companies are committed to earning the trust and confidence of consumers who choose to use Internet health services for improving their health and healthcare. Our common goal is to establish and comply with the highest standards for privacy, security, credibility and reliability so that consumers can realize the fullest benefits of the Internet.

Hi-Ethics, Inc., has signed an agreement with TRUSTe, the leading online privacy seal program, to jointly develop a rigorous E-Health Seal for health Web sites. The agreement represents a significant milestone in consumer protection among health oriented Web sites, and it demonstrates the industry commitment to a tough self-regulatory process to earn the public's trust.

The new E-Health Seal will certify that a Web site is in compliance with the 14 Hi-Ethics principles. The Hi-Ethics principles offer ethical guidelines on privacy and confidentiality, quality of health information, advertising and commercial relationships, consumer relations, and best practices for professionals on the Internet.