Hi-Ethics, Inc., or Health Internet Ethics, unites the most widely
used health Internet sites supporting the highest ethical standards. Member
companies are committed to earning the trust and confidence of consumers who
choose to use Internet health services for improving their health and
healthcare. Our common goal is to establish and comply with the highest
standards for privacy, security, credibility and reliability so that consumers
can realize the fullest benefits of the Internet.
Hi-Ethics, Inc., has signed an agreement with TRUSTe, the leading
online privacy seal program, to jointly develop a rigorous E-Health
Seal for health Web sites. The agreement represents a significant
milestone in consumer protection among health oriented Web sites, and
it demonstrates the industry commitment to a tough self-regulatory
process to earn the public's trust.
The new E-Health Seal will certify that a Web site is in compliance
with the 14 Hi-Ethics principles. The Hi-Ethics principles offer
ethical guidelines on privacy and confidentiality, quality of health
information, advertising and commercial relationships, consumer
relations, and best practices for professionals on the Internet.